SMART quality & compliance
Data Integrity
If you are in the pharmaceutical or in the medical devices industry and cannot sleep at night that may very well be due to a lack of confidence in the integrity of the data of your company or your contract partners such as laboratories and manufacturers. If you are in the industry and are not concerned it might still not be a good sign. As a matter of fact, many companies apparently ignored the risks that lurked within their and their vendors’ systems and processes. Now they have to take the responsibility. Significant reputational damage, import bans, and the immense…
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SMART quality & compliance
Social Media and Inherent Risks in the Pharmaceutical Industry
What we understand today as “social media” has been with us for about a decade now. And the use of Facebook, Twitter, YouTube, and LinkedIn, to name but a few, has been embraced by enterprises for various business purposes from the very beginning. Besides research and development, human resources, and sales, one of its major areas of application is marketing. Big companies from many sectors benefit from building strong customer relations and, thus, brand recognition by means of social media. Present Use of Social Media and its Risks While many industries like consumer goods or banking have been making extensive…
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