SMART quality & compliance
Social Media and Inherent Risks in the Pharmaceutical Industry
What we understand today as “social media” has been with us for about a decade now. And the use of Facebook, Twitter, YouTube, and LinkedIn, to name but a few, has been embraced by enterprises for various business purposes from the very beginning. Besides research and development, human resources, and sales, one of its major areas of application is marketing. Big companies from many sectors benefit from building strong customer relations and, thus, brand recognition by means of social media. Present Use of Social Media and its Risks While many industries like consumer goods or banking have been making extensive…
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